About the Role:
To strategize and oversee all digital marketing initiatives, focusing on SEO, SEM, lead generation, and campaign optimization to enhance the company’s online presence and customer acquisition. A strategic and results-driven leader with a strong grasp of ERP and B2B SaaS marketing. Known for a data-driven mindset, they balance creativity with analytical thinking to deliver impactful, ROI-focused campaigns. They are customer-centric, with a deep understanding of enterprise buyer personas, and excel at cross-functional collaboration with Sales, Product, and Leadership teams. Their growth mindset drives continuous learning, innovation, and optimization.
Key Responsibilities:
- Manage all aspects of SEO (Search Engine Optimization) – On-Page and Off-Page. Develop original content with strategic keywords and perform ongoing keyword discovery to boost site traffic.
- Monitor and analyze search results and performance across major search channels to improve rankings and local search visibility.
- Develop inbound links from relevant sites and directories to enhance domain authority.
- Conduct website analysis, competition analysis, keyword research, and link analysis.
- Create and manage Meta tags, Meta descriptions, articles, press releases, and blog content.
- Oversee website content maintenance and regular updates.
- Plan and execute campaigns on Google Ads, Facebook Ads, and other digital platforms.
- Optimize search marketing activities across multiple search engines (Google, Yahoo, Bing) and social media channels. Identify and implement innovative SEO strategies.
- Evaluate product offerings, landing page performance, and website design to enhance campaign success.
Education & Experience:
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- Minimum 13+ years of experience in digital marketing, with at least 7 years in SEO and SEM management.
- Proven experience in PPC campaign management and lead generation.
Skills & Experience:
- Strong expertise in SEO, SEM, and performance marketing.
- In-depth knowledge of website analytics tools (e.g., Google Analytics, Web Trends, Omniture)
- Proficiency in HTML, CSS, and SEO tools like Word tracker and Google AdWords Keyword Planner.
- Excellent command of written and verbal English.
- Up-to-date knowledge of the latest trends and best practices in SEO and SEM.
Desirable Attributes:
- Strategic thinker with a creative approach to digital marketing challenges.
- Strong analytical skills to evaluate campaigns and website performance.
- Proficiency in generating innovative solutions for lead generation.
- Strong leadership and team management skills.
- Ability to work in a fast-paced environment while maintaining a detail-oriented approach.
What We Offer?
At Serosoft, we believe in fostering a culture of innovation, collaboration and excellence. Discover what makes Serosoft the perfect place to thrive:
- Learning & Growth: We support your professional development at every step.
- Cutting-Edge Technologies: Engage in pioneering and innovative projects.
- Global Opportunities: Expand your horizons & work on international assignments.
- Exciting Events & Outings: Enjoy vibrant celebrations and team activities.
- Best of Breed Compensation: Competitive pay that rewards your skills & contributions.
- 5 Days a Week: Embrace a healthy work-life balance.
- Group Health Insurance: Your health and well-being are our priority.
- Open Door Policy: Your ideas and feedback are always welcomed.
- Beautiful Office in Indore: Work in India’s cleanest city, right in the heart of it!
Join our dynamic team and be part of an innovative company where your efforts will directly shape the future of global education.
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