This is a high-impact strategic marketing role designed for individuals with strong brand thinking, analytical mindset and leadership potential. As a Marketing Manager, you will play a key role in driving Academia by Serosoft’s brand positioning, designing high-performing marketing strategies, and building communication frameworks that enhance our visibility in the global EdTech landscape.
You will work across multiple marketing verticals—including digital growth, content strategy, GTM campaigns, competitive benchmarking, event-driven promotion, and customer-centric storytelling. The role requires a blend of creativity, data-driven decision-making, and execution ownership while collaborating with cross-functional teams in a fast-paced environment.
Key Responsibilities:
- Assist in planning, executing, and optimizing multi-channel marketing campaigns aligned with business and product objectives.
- Support digital marketing strategies across SEO/SEM, paid campaigns, social media, email automation, and performance analytics.
- Conduct competitor benchmarking, consumer insights research, and industry mapping to influence strategy and messaging.
- Collaborate closely with Product, Sales, and Customer Success teams to build aligned GTM frameworks and value-based positioning.
- Create and refine content across multiple formats including product decks, landing pages, case studies, blogs, whitepapers, social media campaigns, and brand communication.
- Track campaign performance metrics, generate insights, and identify opportunities to improve efficiency and ROI.
- Support event-led marketing initiatives including webinars, conferences, roadshows, and brand showcases.
- Ensure consistency and quality across all internal and external marketing touchpoints and collateral.
- Prepare analytical reports, presentations, and dashboards for leadership-level visibility and decision-making.
- Take ownership of selected strategic initiatives based on performance and learning trajectory.
Education & Experience:
- MBA/Postgraduate specialization in Marketing, Strategy or Business Management from a reputed institute (IIMs, ISB or equivalent preferred).
- Internships, live projects, or experience leading marketing initiatives during academics is beneficial.
Skills & Competencies:
- Strong foundation in marketing principles and strategic positioning.
- Excellent written and verbal communication with strong storytelling ability.
- An analytical mindset with the ability to interpret data and convert insights into action.
- Familiarity with digital tools such as analytics platforms, CRM systems, or automation tools is a plus.
- Strong collaboration and stakeholder influence skills.
- Creativity combined with structured execution and an eye for detail.
Desirable Attributes:
- High ownership mindset with a proactive and outcome-driven approach.
- Curiosity to explore ideas, experiment, innovate, and iterate.
- Strong emotional intelligence and professional maturity.
- Ability to adapt to change and operate in a fast-paced, evolving environment.
- Passion for branding, digital transformation, and emerging marketing trends.
Job Details
- Type: Full-time opportunity
- Onboarding Path: First 3 months as a Management Trainee – Marketing, followed by confirmation as Marketing Manager upon successful completion.
What We Offer?
At Academia by Serosoft, we believe in fostering a culture of innovation, collaboration and excellence. Discover what makes Serosoft the perfect place to thrive:
- Learning & Growth: We support your professional development at every step.
- Cutting-Edge Technologies: Engage in pioneering and innovative projects.
- Global Opportunities: Expand your horizons & work on international assignments.
- Exciting Events & Outings: Enjoy vibrant celebrations and team activities.
- Best of Breed Compensation: Competitive pay that rewards your skills & contributions.
- 5 Days a Week: Embrace a healthy work-life balance.
- Group Health Insurance: Your health and well-being are our priority.
- Open Door Policy: Your ideas and feedback are always welcomed.
- Beautiful Office in Indore: Work in India’s cleanest city, right in the heart of it!
Join our dynamic team and be part of an innovative company where your efforts will directly shape the future of global education.