Director Sales – USA

About the Role

Academia by Serosoft is an AI-powered Student Information System (SIS) and Education ERP trusted by 400+ institutions across 30+ countries. With a vision to transform campuses worldwide, Academia empowers educational institutions to simplify operations, enhance efficiency, and deliver smarter learning experiences through intelligent automation.

We are looking for an experienced and results-oriented Director Sales – USA to accelerate our growth across the United States. This role will be responsible for driving enterprise sales, building strategic customer relationships, identifying new business opportunities, and expanding Academia’s presence within higher education, K-12, and other educational institutions.

If you’re passionate about consultative selling, building long-term partnerships, and delivering measurable business outcomes, we’d love to hear from you.

Responsibilities

• Sales Strategy & Growth – Develop and execute a comprehensive sales strategy to drive revenue growth and achieve sales targets across the United States.
• Business Development – Identify, qualify, and secure new business opportunities within universities, colleges, K-12 institutions, and educational organizations.
• Enterprise Sales – Lead the complete enterprise sales cycle from prospecting and discovery through proposal, negotiation, and contract closure.
• Market Expansion – Expand Academia’s footprint by identifying emerging market opportunities, industry trends, and competitive positioning.
• Strategic Account Management – Build and nurture relationships with senior decision-makers, including CIOs, Registrars, Provosts, Presidents, and other executive stakeholders.
• Lead Generation & Pipeline Management – Collaborate with marketing and SDR teams to build a strong sales pipeline and ensure consistent business growth.
• Partnership Development – Establish and strengthen relationships with strategic partners, consultants, and channel partners to expand market reach.
• Forecasting & Reporting – Maintain accurate sales forecasts, pipeline reports, and market intelligence to support executive decision-making.
• Cross-Functional Collaboration – Work closely with Product, Customer Success, Marketing, and Implementation teams to ensure successful customer acquisition and long-term satisfaction.
• Revenue Generation – Consistently exceed revenue objectives through consultative selling, value-based presentations, and customer-centric engagement.
• Industry Representation – Represent Academia at industry conferences, education events, trade shows, webinars, and networking forums across the USA.
• Travel – Travel across the United States for customer meetings, product demonstrations, conferences, and partner engagements as required.

Education & Experience

• Bachelor’s or Master’s degree in Business Administration, Sales, Marketing, or a related field.
• Experience selling to Higher Education, K-12, or EdTech organizations in the USA is highly preferred.
• Experience selling SaaS, ERP, Student Information Systems (SIS), CRM, or enterprise software solutions.
• Experience working in a global organization or with international clients is an advantage.

Skills & Competencies

• 12+ years of successful enterprise sales experience, with at least 5 years in a leadership or strategic sales role, preferably within EdTech or SaaS.
• Proven track record of consistently achieving or exceeding annual sales quotas.
• Strong understanding of the US education landscape, procurement processes, and buying cycles.
• Expertise in consultative and solution-based selling methodologies.
• Exceptional negotiation, presentation, and executive communication skills.
• Strong business development and strategic account management capabilities.
• Experience managing complex, multi-stakeholder sales opportunities.
• Proficiency with CRM platforms such as Salesforce, HubSpot, or similar sales tools.
• Ability to analyze market trends and translate insights into business opportunities.
• Willingness to travel extensively across the USA.

Personal Attributes

• Results-oriented with a strong ownership mindset.
• Strategic thinker with excellent business acumen.
• Self-motivated, proactive, and highly organized.
• Strong relationship builder with exceptional interpersonal skills.
• Customer-focused with a consultative approach to selling.
• Adaptable and resilient in a fast-paced, high-growth environment.
• Excellent analytical and problem-solving abilities.
• Passionate about transforming education through technology.

Why Join Us?

Be part of an innovative, fast-growing global EdTech company that is transforming education through AI-powered technology. At Academia by Serosoft, you’ll have the opportunity to work with leading educational institutions, contribute to meaningful digital transformation initiatives, and play a pivotal role in expanding our presence across the United States.

If you’re an accomplished sales leader with a passion for enterprise SaaS and education technology, we’d love to hear from you.