About the Role: As the Content Strategist & Social Media Manager at Serosoft, you will play a pivotal role in shaping the brand voice for Academia, our flagship Student Information System (SIS), and Education ERP. You will report directly to the VP of Marketing, translating complex EdTech concepts into clear, engaging content that drives global business growth. Beyond traditional technical writing, you will own our social presence. We are looking for a digital native who understands the nuances of LinkedIn and Quora for B2B authority and can creatively navigate platforms like TikTok and Telegram to reach the next generation of educational stakeholders.
Key Responsibilities:
- Strategic Content Creation: Produce well-researched, SEO-optimized content for websites, blogs, whitepapers, and case studies targeting the Higher Ed sector.
- Social Media Management: Develop and execute platform-specific strategies for LinkedIn (thought leadership), Quora (community engagement/QA), TikTok (short-form brand awareness), and Telegram (direct community updates).
- Full-Funnel Copywriting: Write high-converting ad copies for FB, Instagram, LinkedIn, and Google Ads.
- Editorial Leadership: Manage the editorial calendar and collaborate with marketing and design teams to ensure a consistent brand voice across all digital and print materials.
- Market Intelligence: Research industry trends in Education ERP and SIS to identify customer needs and content gaps.
- Performance Analytics: Monitor and analyze KPIs across social and web platforms to suggest data-driven improvements.
- Bachelor’s or Master’s degree in English, Journalism, Communications, Marketing, or a related field.
- 5+ years of experience in content writing, copywriting, or technical writing, preferably in the software product or IT industry.
- Proven experience in creating B2B SaaS content, technical documentation, product marketing materials, and thought leadership articles.
- Strong expertise in writing for digital platforms, including blogs, websites, case studies, whitepapers, and email campaigns.
Education & Experience:
- Degree: Bachelor’s or Master’s in English, Journalism, Marketing, or a related field.
- Experience: 5+ years in content/copywriting, specifically within the B2B SaaS or IT industry.
- Platform Mastery: Proven track record of growing professional communities on LinkedIn and engaging in high-value discussions on Quora.
- Technical Literacy: Ability to turn technical software features into compelling value propositions for global Higher Ed institutions.
Skills:
- Impeccable English: Strong grasp of grammar, idioms, and current digital expressions.
- Multi-tasker: Ability to manage multiple projects with different objectives simultaneously under the guidance of the VP of Marketing.
- SEO & Tools: Familiarity with SEO best practices and the latest AI/writing productivity tools.
- Storyteller: Skilled at presenting technical information in an easy-to-understand, “human” manner.
- Independent & Proactive: Ability to work with little daily supervision while maintaining a collaborative spirit with the sales and product teams.
Personality Attributes:
- Creative and Innovative – Ability to craft engaging and original content that aligns with brand voice.
- Excellent Storyteller – Skilled in presenting technical information in an engaging and easy-to-understand manner.
- Detail-Oriented – Strong focus on grammar, clarity, and accuracy in writing.
- Collaborative – Works effectively with cross-functional teams, including marketing, product, and sales teams.
What We Offer?
At Serosoft, we believe in fostering a culture of innovation, collaboration, and growth. Discover what makes Serosoft the perfect place to thrive:
- Learning & Growth: We support your professional development at every step.
- Cutting-Edge Technologies: Engage in pioneering and innovative projects.
- Global Opportunities: Expand your horizons & work on international assignments.
- Exciting Events & Outings: Enjoy vibrant celebrations and team activities.
- 5 Days a Week: Embrace a healthy work-life balance.
- Group Health Insurance: Your health and well-being are our priority.
- Open Door Policy: Your ideas and feedback are always welcome.
- Beautiful Office in Indore: Work in India’s cleanest city, right in the heart of it!
Join our dynamic team and be part of an innovative company where your efforts will directly shape the future of global education.
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