Apply For Senior Content Writer

Job Title: Senior Content Writer
Location: Indore(Onsite)
Experience: 5+ years
  
About the role:
India’s leading Educational ERP Software company, a Deloitte Fast 50 Company and ET Growth Champion Serosoft is in search of a dynamic content writer. We are seeking an individual who can effortlessly manage diverse communication tasks. If you have a fervor for content writing and creation, coupled with an innovative knack for crafting successful marketing campaigns that contribute to company growth, we invite you to join our team.

Responsibilities: 

• Research abilities for industry-related and trendy topics. 
• Understanding of the usage of keywords in the content creation process. 
• Produce well-researched, search-engine-optimized content for online publications and print on a requirement basis. 
• Create and follow an editorial calendar, collaborating with other members of the content production team to ensure the timely delivery of materials. 
• Utilize industry best practices and familiarity with the organization’s mission to inspire ideas and content. 
• Should be able to write creative marketing ad copies for FB, Instagram, LinkedIn, and Google Ads. 
• Should be able to develop content for multiple platforms, such as websites, email marketing, product descriptions, videos, blogs, print banners, standees, etc. 
• Proofread and edit content before publication. 
• Coordinate with marketing and design teams to illustrate articles in different design forms. 
• Identify customers’ needs and gaps in our content and recommend new topics.
• Ensure all-around consistency (style, fonts, images, and tone). 
• Use Search Engine Optimization (SEO) strategies in writing to maximize the online visibility of a website in search results. 
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement. 
• Good hold on PPTs and Document editing. 

Skills and Qualifications: 

• Proven work experience as a Content Writer, Copywriter, or similar role. 
• Experience doing research using multiple sources. 
• Familiarity with web publications.
• An impeccable grasp of the English language, including idioms and current trends in slang and expressions. 
• Ability to meet deadlines and work independently with little or no daily supervision. 
• Strong interpersonal skills and willingness to meet deadlines. 
• Ability to work on multiple projects with different objectives simultaneously. 
• Good time management skills, including prioritizing, scheduling, and adapting as necessary. 
• Familiarity with SEO best practices while writing content and knowledge of the latest writing tools is a plus. 
• Ability to write content with adherence to the organization’s style guides and policies for publication.